We worked with photographer Jack Terry and Otherway agency to create a series of films and bite-sized social media edits for Reflex Nutrition. Each film focused on a personal fitness goal; from Bulking Up to Getting Lean. The main aim was to create a selection of fast paced, engaging and energetic fitness films to compliment existing branding. The content would then find a home on the Reflex Nutrition website and social media channels.
The deliverables for the project were clear. Fast paced, exciting and mobile friendly. Fitness videography can be the perfect genre for mobile content. Why? It’s inherently fast paced and full of action. Mix that with dramatic lighting, and an incredibly athletic cast and you can be on your way to a winning formula.
Interested in seeing more fitness and wellness videography? Check out our project for Discovery Learning