We worked closely with Jason Holmes, Forbo Head of Design, Textile Division to discuss the main aims of this new industrial video production. In no time at all, the concept and style was clear. After all it was the message behind their new range that spoke volumes of them as a brand.
Above all, their latest design was concerned with reclaiming nature, with their Teressera Cloudscape design inspired by the ‘changing vista of cloud formations’ and ‘the rich spectrum of light and colour’. It’s therefore no surprise, that the project relied on our sensitivity to the ethos behind the new range. In short, we allowed the nearby natural landscape to effectively influence the tone and shooting style of the final film.
Want to see a different take on an industrial video production? Check out our work for Mass Concrete here.