Gam commissioned a state of the art responsive light unit to sit in their main foyer of their new corporate HQ. Commercial interiors videography can be challenging at the best of times, but this project in particular was incredibly complex. The light itself consists of thousands of LEDs wired in to a huge number of hexagonal frames. Then there is the extensive system of intelligent algorithms. The result is a unique light display which corresponds directly to the anonymised trades made by GAM. This is all working in real time. The film had to be both a showcase for the final build by DEG (Dynamic Environment Group) and a detailed record of the entire commissioning process – we were up for the challenge. We followed the journey from initial concept and build, to the final reveal.
For a completely different take on interiors videography, and to see our commercial photography check out our work with Countryside