Lucid Creates

Lucid Creates is a leading designer and manufacturer of interactive audiovisual installations. As a result, their client list spans from the likes of Google to Glastonbury. So, understandably, when we heard they were keen to film their latest design, ‘Futures’ – we were only too happy to get on board.

The primary aim of the installation was to create an immersive experience for the active viewer. How? Firstly, they used a series of light-emitting mirrors to create optical illusions. Next, an ambient soundscape joins you on your journey. And lastly, the installation reacts visually to its surrounding environment in real-time. What’s not to like?

We worked closely with Lucid’s installation team to pinpoint the best placement and key opportunities to film and photograph the stunning artwork.