JTRE LondonAppleby Blue Dezeen Film

Appleby Blue, founded by United St Saviour's Charity and designed by Witherford Watson Mann Architects, redefines 21st-century almshouses with a visionary approach to affordable housing. Developed by JTRE London, the building blends contemporary aesthetics with functional elegance, setting a new standard for modern senior living. Inside, the design evokes tranquillity, combining sophisticated spaces with a commitment to well-being. Over several months, we collaborated with the whole Appleby Blue team to create films and photographs that capture the building’s unique atmosphere with a cinematic touch, showcasing how architecture can change lives.