Girls' Day School TrustFuture Study

We headed back to school to shoot a bold promo for GDST’s latest Futures Study report, stepping outside the usual safe zone. The report dives deep into issues that matter—confidence, leadership, the future of work, and tackling misinformation—based on insights from over 1,300 girls. Our brief was to bring these statistics to life, reflecting the voices and faces behind the numbers.

With a creative concept that pushed the boundaries, we embraced a more confrontational approach—something fresh for GDST’s typical tone. Thankfully, their team was fully on board, and the students jumped in, bringing their talents to the forefront and giving the study a face, a voice, and an authentic energy.

This wasn’t just about stats and findings; it was about real people, real futures, and capturing the dynamic spirit that drives the GDST schools forward.