Pizza PilgrimsPilgrimage II Campaign
Ten years after quitting their jobs and driving 4,500 km from London to Italy to master the art of pizza making, Pizza Pilgrims returned to their roots in 2023, this time with Palladian Media documenting the entire journey as part of a standout marketing campaign. Riding an eccentric Pizza Vespa and sidecar, the team spent 10 days in Napoli visiting iconic pizzaiolos, trusted suppliers, and old friends who shaped their new menu.
Palladian crafted a cinematic, story-driven video marketing campaign across social platforms, capturing every raw, authentic moment - from the heat of the ovens to a once-in-a-lifetime pop-up at L’Antica Pizzeria da Michele. The result was a compelling piece of content marketing that connected audiences to the true spirit and craft of Neapolitan pizza.
WINNER - Marketing Campaign of the Year 2023, Restaurant Marketer & Innovator Awards
Team
Alex Pasquini
Year
2023
Deliverables
12x 90-second episodic films
12x 30-second social cuts
Episodes
The One with the Sign Writer
In Napoli, vibrant hand-painted price boards - created by Pasquale “The Number Man” for more than 60 years - fill every corner of the city. Thanks to Giovanni, the mozzarella supplier, we had the rare chance to meet him. This moment became a perfect example of how authentic characters can elevate a branding campaign through genuine storytelling.
Napoli FC
Napoli on the day they won the league. HUGE. An electric atmosphere that added cultural depth to the wider social media content campaign.
The One with the Limoncello
Pizza Pilgrims have produced their own limoncello, Pococello, with Salvatore and Marco in Amalfi for eight years - two of the nicest people.. and the BEST limoncello. We captured how they make it, creating a rich piece of behind-the-scenes content that audiences loved.
The Da Michele pop-up
The team hosted a pop-up at Napoli’s legendary Da Michele, serving friends and suppliers they’ve collaborated with for over a decade. A highlight of the marketing campaign, it reinforced the emotional roots of the brand and delivered powerful visuals for cross-channel
"Palladian put a huge focus on storytelling, which resulted in a really engaging campaign that has been nominated for multiple awards. An absolute pleasure to work with."
Socials