Pizza PilgrimsPilgrimage II Campaign
Ten years after quitting their jobs and driving 4,500 km from London to Italy to master the art of pizza making, Pizza Pilgrims embarked on a new adventure in 2023, this time with Palladian by their side. Riding an eccentric ‘Pizza Vespa & sidecar,’ they spent 10 days in Napoli visiting pizza icons, suppliers, and old friends who inspired their new menu. Palladian captured every raw, authentic moment in a 12-part series, from the heat of the ovens to a once-in-a-lifetime pop-up at L’Antica Pizzeria da Michele, connecting audiences to the true essence of Neapolitan pizza through cinematic storytelling across social platforms.
WINNER - Marketing Campaign of the Year 2023, Restaurant Marketer & Innovator Awards
Team
Alex Pasquini
Year
2023
Deliverables
12x 90-second episodic films
12x 30-second social cuts
Episodes
The One with the Sign Writer
In Napoli, vibrant hand-painted wooden signs displaying prices—crafted by Pasquale "The Number Man" for over 60 years—are everywhere, from clams to fake Gucci sunglasses, and thanks to Giovanni the mozzarella supplier, we had the chance to meet him.
Napoli FC
Napoli on the day they won the league. HUGE!
The One with the Limoncello
Pizza Pilgrims have been producing their very own limoncello called Pococello with Salvatore and Marco in Amalfi for 8 years. Just the nicest people and the BEST limoncello. Here’s how they make it!
The Da Michele pop-up
The team host a pop-up at Napoli’s favourite pizzeria Da Michele feeding all the friends and suppliers they’ve been working with for over 10 years.
"Palladian put a huge focus on storytelling, which resulted in a really engaging campaign that has been nominated for multiple awards. An absolute pleasure to work with."
Socials