Rosa's ThaiBorn in the East, Raised in the East End
Working with Rosa’s Thai on this five-part video series took us on a whirlwind journey through Thailand, capturing the essence of the brand’s humble beginnings alongside co-founder Saiphin Moore. From the mountains of Khao Khor to bustling local markets, our goal was to bring Rosa’s story—from farm to fork—to life. With full creative freedom from their marketing team, we produced films that showcased not just the dishes, but the deep-rooted passion and craftsmanship behind them. The result is a series that connects audiences to Rosa’s Thai’s heritage, enriching their brand story and driving engagement through authenticity and tradition.
Team
Alex Pasquini
Year
2023
Deliverables
5 x 90 sec episodes
5 x 30 sec social cuts
Socials
Series
Where It All Began
Amazing Ingredients
Curry Paste
Signature Pad Thai
Photography